I was selected as one of 20 artists during the Rising Moons art challenge to have a label on a bottle of Blue Moon’s Belgian White Ale to celebrate their 20th anniversary. I happen to be a Blue Moon fan already so this was extra fun for me and I am crazy excited to see my art on their bottle.
While exploring our directive for this art challenge and hearing brewmaster Keith Villa speak passionately about his craft, I felt the joy and collaboration that goes into producing Blue Moon – it feels kindhearted and generous of spirit. I wanted to capture that feeling in my design. (I also found it important to drink Blue Moon as I worked to channel the muse and feel connected to what I was designing.)
I designed my label to represent the spirit of the brand–community, connection, togetherness and celebration. I used symbols of wheat, hands, oranges, peace and love to illustrate (in my own weird handmade collage-y way) the feeling of Blue Moon.
Starting this week, you’ll be able to find cases of 12 or 24 of their Belgian White Ale with these special art labels in a store near you! (Blue Moon describes it as a gallery in a box. Pretty cool.) If you get a case of 24, I’ll be in it. (There is no guarantee I’ll be in the 12 pack because it is a random assortment.) Make sure to check out the range of cool labels made by the 19 other talented artists.
You can now vote for my label so I can win $20,000. Yes…$20,000! And I really hope you will. And please tell all your friends.
All you have to do is “like” my art on the BLUE MOON Facebook page here. The ten labels with the most number of likes at the end of August will be deemed the “Top 10”, and a winner will then be chosen by a select panel of judges.
PLEASE VOTE ON BLUE MOON’S FACEBOOK PAGE HERE AND SHARE WITH ALL YOUR FRIENDS.
Cheers! xo, Carrie B.